Communication skills involve the variety of ways in which you can communicate with people.These are important skills to have in a small-business setting.Interpersonal communication skills represent the way in which you use your communication skills to communicate with people.The way in which you communicate with people from your employees to the public can affect the bottom line of your business.
Communication skills represent those skills with which people use to communicate with others.These skills include listening skills,reading skills,writing skills,speaking skills and nonverbal communication skills.Communication skills have proved invaluable for businesses.After all,a business could not communicate to its customers if it were not listening to the needs of its customers.The business could not market itself to the public if it were not reading how to satisfy its customers' needs.The business also could not communicate with its vendors if the owners or employees were not reading emails or answering telephone calls.
When it comes to interpersonal skills,however,big payoffs come when business owners know how to communicate effectively with their employees.虽然业务所有者管理业务,the employees of the business often come into contact with the customers of the business most often.If a business owner wants to present a certain image to these customers,他必须培训他的员工来提升这一形象。如果企业主的人际交往能力有问题，then his employees may not project the image he wants to convey.
Communication With Employees
When it comes to training employees,企业主应该学会读懂员工。He can examine the employee's body language to determine whether the employee understands new concepts.企业主越早意识到新概念没有引起员工的共鸣，the sooner the business owner can correct the problem.除了阅读员工外，business owners should listen to their employees.As employees spend a lot of time with the actual customers of the business,the employees can articulate what customers seek when they patronize the business.
Communication With the Public
在使用人际交往技巧时，the better the business owner communicates his message to prospective customers,the more the business will prosper.The business owner can use his interpersonal skills to inform the public of his goods or services and to persuade the public to purchase goods or services from his business.Effective communication often involves using the media to spread the message,writing press releases to advertise the business and participating in speaking engagements.A business owner can gather topics to cover by listening to the concerns of his customers.